By Marisol Fornoni
I stumbled upon this interesting article from Vu Le, who runs a blog called Non Profit With Balls entitled “Why individual donations strategies often do not work for communities of colour”.
I strongly encourage anyone interested in fundraising or entering the fundraising profession to read this. Fundraising a lot of the times is based on connections. That’s something what smaller grassroots organizations and communities of color need to think of. There is a lot of privilege within the non-profit sector that determines where money gets allocated and who gets funding. It’s easier for white fundraising professionals to be connected to higher points in the hierarchy of power and money.
As the article says “We need to accept the premise that fundraising, the way we understand and practice it currently, is historically designed for white fundraisers to work with white donors.” The assumption that immigrant or communities of color have access to the same relationships and resources is not true. This is why many grassroots groups from these communities are returning to more guerrilla style fundraising techniques. Next time we will share some of these techniques with you.