Marketing

Prioritizing your time on social media

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By Anelia Victor

Now that you are set with all the initial social media accounts, you are swamped with keeping up with everything. There are many tools out here that can help you organize. We are going to list two free tools we use here.

1) Hootsuite: Let’s start with one of the most popular social media management online system out here. Hootsuite allows you to post, schedule, monitor from all major accounts. To use Hootsuite, you can link your accounts and then add them onto your stream. Your stream is the various tabs for your social. You have the ability to choose which stream is best for you. The streams include schedule (post you have scheduled), mentions, your post and private messages. For a free account you can only link three social media accounts, if you want more you will have splash that cash.

2) Buffer: Buffer is Hootsuite cousin. Buffer allows you to link your Facebook, Twitter, Google Plus and Pinterest. With the free account you are allowed three linked accounts. With Buffer, you can schedule post, track your post performance and they offer pre-written post if you are stuck on content to post.

Use any other applications to schedule your post? Let us know, we would love to try them out!

The Online Hustle

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By Anelia Victor

Your network can be engulfed with your friends and family ‘re-sharing every bit of material you put out; they are providing you with the analytic but they aren’t your target audience. How can you tap into the network you need?

Re-evaluate your network

Who are you are following? What does your feed say to you? If you are witnessing that your feed is not conclusive to your field, start un-following people. You should be following people that provide valuable content and asset to you.

The Hustle

Now, this is where the research comes in. To gain access to the paradise of your ideal network, you’ve got to work for it.

1) Look for people or brands that have a significant amount of followers, likes, retweets or repost and learn from the content they are putting out.

2) Re-evaluate your content; is it getting you the attention you want? Is it content that your audience will talk about? If not, from the research you have collected from those popular play makers provide similar content. And, content that is specific to you.

3) Follow these play makers can lead you into the audience you want.

4) Understand which hashtag works best for you. This is a tricky area. When posting your content use some popular hashtags and create your own, so it gets connected back to you.

Where to start? Using social media to leverage your business

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By Anelia Victor

There are many social media platforms out there to grow your presence. But which one to choose that will help you strive? We will look at the most popular ones and get you to understand how each can helps you.

Facebook

To reach the pinnacle masses of your audience, sharing stories and videos are your best bet. Facebook content strives on people sharing between each other. Create content that is sharable and worthwhile for people to tell each other. Understand the eyes and ears that will be absorbing your content.

Twitter

Content is everything. Plain and simple. Always plan at the beginning of the week, what will you be sharing with your followers. Don’t know where to get started? Start looking into the trending hashtags to get to know what is popular on Twitter. Add your voice to the tags and find relatable links to share to generate views, retweets and favourites. Always be consistent with the content you share on Twitter.

Tumblr

Tumblr has various communities on their site. Find the niche that belongs to you. And, follow the people in those communities to create and share using common hashtags. There is so much content on Tumblr to reblog and to keep your blog updated. If you don’t have time to keep up every day, set up your queue to post automatically for you.

Reddit

Reddit is a forum style site in which users can share and comment on the information provided. There are various sub sections that is dedicated to a particular subject. Use those sections to deliver any content that would be useful.

Google Plus

Google Plus can be a great place to network and gain access to many people. Create an account and you can add people to your circles. Circles are divided in different subject: Family, Friends, Work, and Acquaintances. When people add you back in their circle, you will be able to see their post. Also, you can create a community account or join any community and use that bulk of members for your cause.

Pinterest

Pinterest is all image driven. Users can make various boards of any subject: jewellery, clothing, shoes, gardening, crafts, etc. After making various boards, users can pin pictures to their own boards. Pinterest is perfect for people selling a goods or physical items. It is a good way for your presence to be known through repetitive imagery.

Instagram

Instagram drives on hashtags. To gain momentum on Instagram, always tag your pictures with any hashtags that are relatable and post daily. If you can’t figure out which hashtags to use, look up people you know that are popular in your industry and look at what hashtags they use.