Prioritizing your time on social media

By Anelia Victor

Now that you are set with all the initial social media accounts, you are swamped with keeping up with everything. There are many tools out here that can help you organize. We are going to list two free tools we use here.

1) Hootsuite: Let’s start with one of the most popular social media management online system out here. Hootsuite allows you to post, schedule, monitor from all major accounts. To use Hootsuite, you can link your accounts and then add them onto your stream. Your stream is the various tabs for your social. You have the ability to choose which stream is best for you. The streams include schedule (post you have scheduled), mentions, your post and private messages. For a free account you can only link three social media accounts, if you want more you will have splash that cash.

2) Buffer: Buffer is Hootsuite cousin. Buffer allows you to link your Facebook, Twitter, Google Plus and Pinterest. With the free account you are allowed three linked accounts. With Buffer, you can schedule post, track your post performance and they offer pre-written post if you are stuck on content to post.

Use any other applications to schedule your post? Let us know, we would love to try them out!

The Online Hustle

By Anelia Victor

Your network can be engulfed with your friends and family ‘re-sharing every bit of material you put out; they are providing you with the analytic but they aren’t your target audience. How can you tap into the network you need?

Re-evaluate your network

Who are you are following? What does your feed say to you? If you are witnessing that your feed is not conclusive to your field, start un-following people. You should be following people that provide valuable content and asset to you.

The Hustle

Now, this is where the research comes in. To gain access to the paradise of your ideal network, you’ve got to work for it.

1) Look for people or brands that have a significant amount of followers, likes, retweets or repost and learn from the content they are putting out.

2) Re-evaluate your content; is it getting you the attention you want? Is it content that your audience will talk about? If not, from the research you have collected from those popular play makers provide similar content. And, content that is specific to you.

3) Follow these play makers can lead you into the audience you want.

4) Understand which hashtag works best for you. This is a tricky area. When posting your content use some popular hashtags and create your own, so it gets connected back to you.