Where to start? Using social media to leverage your business

By Anelia Victor

There are many social media platforms out there to grow your presence. But which one to choose that will help you strive? We will look at the most popular ones and get you to understand how each can helps you.


To reach the pinnacle masses of your audience, sharing stories and videos are your best bet. Facebook content strives on people sharing between each other. Create content that is sharable and worthwhile for people to tell each other. Understand the eyes and ears that will be absorbing your content.


Content is everything. Plain and simple. Always plan at the beginning of the week, what will you be sharing with your followers. Don’t know where to get started? Start looking into the trending hashtags to get to know what is popular on Twitter. Add your voice to the tags and find relatable links to share to generate views, retweets and favourites. Always be consistent with the content you share on Twitter.


Tumblr has various communities on their site. Find the niche that belongs to you. And, follow the people in those communities to create and share using common hashtags. There is so much content on Tumblr to reblog and to keep your blog updated. If you don’t have time to keep up every day, set up your queue to post automatically for you.


Reddit is a forum style site in which users can share and comment on the information provided. There are various sub sections that is dedicated to a particular subject. Use those sections to deliver any content that would be useful.

Google Plus

Google Plus can be a great place to network and gain access to many people. Create an account and you can add people to your circles. Circles are divided in different subject: Family, Friends, Work, and Acquaintances. When people add you back in their circle, you will be able to see their post. Also, you can create a community account or join any community and use that bulk of members for your cause.


Pinterest is all image driven. Users can make various boards of any subject: jewellery, clothing, shoes, gardening, crafts, etc. After making various boards, users can pin pictures to their own boards. Pinterest is perfect for people selling a goods or physical items. It is a good way for your presence to be known through repetitive imagery.


Instagram drives on hashtags. To gain momentum on Instagram, always tag your pictures with any hashtags that are relatable and post daily. If you can’t figure out which hashtags to use, look up people you know that are popular in your industry and look at what hashtags they use.



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